Uchchal Jaladhi Taranga

Partner Profile

Lt Cdr Abhilash Tomy of the Indian Navy became the first to circumnavigate the globe, solo and non-stop, unassisted & unattended. On Republic Day he rounded Cape Horn – the Mt. Everest of sailing and hoisted the Indian Flag, a world first.

Social Access Design

· As a tribute to the Indian Navy, this historic part of Lt Cdr Abhilash’s story has been captured as an AV of the national anthem to inspire patriotism & salute bravery, especially for the youth in India.
· Use the medium of cinema and TV to reach out message to a large audience.

Execution

Social Access organized a press conference to launch the special audio visual version of the National Anthem on August 9, 2013.
· Undertook all event collaterals; screen branding, press kit and invites.
· Unveiled the National Anthem at UFO Moviez theater.
· Event was graced by special invitees from the Indian Navy.
· The event received media coverage worth Rs 6 crore.
· On the week of Independence day, the film was played in over 3000 movie halls across PVR Cinemas, Inox, Fame and UFO Moviez
· The film was played in over 65 television channels.
· The film was amplified through digital media exposure.
· On Facebook, the national anthem AV reached over 1 lakh people in less than five days after posting.
· The film received over 10,500 views on YouTube within a week of posting it.

Client Name

Uchchal Jaladhi Taranga

Medium

Film, Cinema Screening, TV

Tags

Abhilash, Tomy, Navy, National Anthem, India, Independence, Day

URL

https://www.youtube.com/watch?v=r6RXu_8tdv8

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