Transformiti

Partner Profile

Transformiti is an apolitical, non-partisan and professional organisation founded and supported by successful professionals who are thought leaders from accounting, finance, IT, legal and manufacturing fields. Transformiti believes that a change in our economic system is possible. It begins with making the public aware about the current economic trends and problems – making them question what they see around them.

Objective

To educate the masses about economic issues.

Strategy

• Strategised for a specific target audience and topic for the campaign. We decided to focus on targetting the youth – ages 18-25 and chose to spread awareness on the topic of taxes.
• Developed a social media plan for a three-month campaign.

Execution

1. Designed the logo for Transformiti
2. Designed & developed an informative and interactive website targeted to the youth and managed the website through the campaign: www.transformiti.com
3. Made 8 films on various topics related to taxes
4. Made over 150 social media posts on facebook

Impact

• 20,000+ fans on Facebook, 2000 Followers on Twitter, 6000+ website visits
• Over 3,00,000 video views for all the films
• 30 Million impressions delivered during the campaign (targeted 5 Million)
• 4 hours INDIA TRENDING #HawaMeinUdaadiya
• More than 60,000 comments, likes, shares

Client Name

Transformiti

Medium

Logo, Online Communication, Films

Tags

Youth, Awareness, Economic Issues, Taxes, Air India

URL

http://www.transformiti.com/

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