SNEHA – “Pyaari Meenu”
SNEHA (Society for Nutrition Education and Health in Action) is a secular, Mumbai-based non-profit organisation. SNEHA believes that investing in women’s health is essential to building viable urban communities. SNEHA targets four large public health areas – Maternal and Newborn Health, Child Health and Nutrition, Sexual and Reproductive Health and Prevention of Violence against Women and Children.
To build awareness about SNEHA among corporate donors
Recommended Strategic Shift in Communication:
• From ‘Who we are’ To ‘What do we stand for’
• Positioned SNEHA as a holistic WOMEN’S HEALTH ORGANIZATION
• Devised a creative tagline that represented the new strategic platform: ‘A Health World begins with a Healthy Women’
With our strategy in place – “A Healthy World begins with a Healthy Woman”, we focused SNEHA’s story into one film – “Pyaari Meenu”. A 13-year-old girl writes letters to Meenu – through her life stages we get to see how SNEHA has intervened to make her a healthy woman at every stage of her life.
Women, Health, Children, Mumbai, Shelter, Rescue