Reel Pi To Real Pi

On the occasion of Word Oceans Day on June 8, Federation of Indian Animal Protection Organizations (FIAPO) screened Life of Pi in 3D to over 500 children in Kochi, to make young people realise the importance of preserving the oceans and ocean.

Partner Profile

FIAPO is a collective of animal protection organisations in India, and represents as well as advocates for NGOs & activists in the Indian environment and animal protection sector.

Objective

To raise awareness about FIAPO’s Living Free programme
The programme aims to reduce the consumption of animals for food, clothing, entertainment and experiments.

Social Access Design

Reach out to children, the future decision makers
Spread the motto “less is more” on the occasion of World Oceans Day

Execution

Conceptualized a warm, fun event to urge the adults of tomorrow to preserve the Oceans
Filmed the poignant film Life of Pi in 3D to 500 school children
Felicitated the chief guest, Lt Cdr Abhilash Tomy – ‘The Real Pi’, who is the first Indian to circumnavigate – the globe nonstop, solo and unassisted
Screened the film about his journey “All Yours” to effectively spread the message “Less is More”
Felicitated event partner, Cadbury Bournvita
Distributed T-Shirts and Tinkle Digests, both featuring the ‘Real Pi’

Client Name

Federation of Indian Animal Protection Organizations (FIAPO)

Medium

On-ground Event

Tags

Abhilash Tomy, World Oceans Day, Life of Pi, screening

URL

https://www.youtube.com/watch?v=EGmmlJD0WLc

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