Prasad Chikitsa

Partner Profile

PRASAD Chikitsa was initiated in 1994 by Gurumayi Chidvilasananda, spiritual head of the Siddha Yoga path. PRASAD bases its humanitarian work on essential aspects of the Siddha Yoga philosophy and culture-selfless service, enduring commitment, and respect for all people, regardless of their race or belief.

Over the past decade PRASAD Chikitsa has been working in partnership with people and organizations to benefit children & communities in the Ganeshpuri region of Mumbai. Their approach is holistic and targeted at building long-term solutions through economic, educational, health and agricultural programs that respond to the needs of the community.

Objective

To equip PRASAD Chikitsa to communicate with corporate donors in a manner that reflects the detailed work PRASAD does while also keeping them engaged.

Strategy

Directed the communication to shift focus from its genesis, where all communication rests on its beliefs, spirituality and religious association to a rational, impact oriented approach. Devised a creative tagline to represent the new strategic platform: Holistic Growth Drives Real Change.

Execution

-An elaborate Corporate Deck was created for PRASAD.
-We scripted and directed ‘Tales of Tansa’ for PRASAD, a film covering real experiences of people impacted by PRASAD’s work. Covering sectors ranging from health to education, farmer empowerment to women SHGs, the film explored the depth of PRASAD’s work and the multipronged approach it has adapted.

Client Name

Prasad Chikitsa

Medium

Events, Online Communication, Films

Tags

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