Men are from Venus, Women are from Mars

Legal scholar, Flavia Agnes addressing the audience
Legal scholar, Flavia Agnes addressing the audience

Partner Profile

A gender sensitivity workshop for media and advertising professionals

Objective

Population First works towards making society more gender democratic. They have championed the cause of responsible gender portrayal in media for several years and now want to promote practical adoption of gender equal practices in all spheres, especially in the workplace.

Social Access Design

Social Access chose to adopt the ‘practice what you preach’ approach, and designed a workshop on gender sensitivity titled ‘Men are from Venus, Women are from Mars’ for the media and advertising fraternity in Mumbai, in the light of making it more integral to the industry itself.

Execution

Conducted a comprehensive ‘Gender Equality in the Workplace Survey’ circulated among 600 mid to senior level employees in the advertising and media industry in Mumbai, which garnered 130 responses.
Generated high level of awareness, and drew attention to the event and its subject through social media
Conceptualised, designed & managed the theme for the workshop, and designed relevant collaterals
Curated the content for the workshop
Managed the entire on-ground set up and end-to-end facilitation of the event

Client Name

Men are from Venus, Women are from Mars

Medium

On-ground Events, Workshops

Tags

Gender sensitivity, Workplace, Sexism

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