Jalsa

Partner Profile

Srujna helps women in need by providing them the required capacity training to be self-employed and financially independent. They have trained 600 women in 4 years, who have further impacted their communities. On Women’s Day 2015, Srujna wanted to recognize their top women changemakers.

Objective

Develop a platform to reward rural women changemakers.

Social Access Design

– Positioned the event as an Inspiring ‘High tea’ evening that showcased ‘grassroots women heroes’ (SHEROES) and their stories.
– Developed a property which portrayed ‘celebration’ and aligned with Srujna’s current identity.

Execution

Created event collaterals and print advertisement.

Client Name

Srujna

Medium

On-ground event, Print Media

Tags

Women, Rural, SHG, Self-employed, change

URL

http://www.srujna.org/

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