I Love My Tiranga

Partner Profile

ILMT is an initiative by Khalid Qureshi, a ticket collector with the Indian Railways, aimed at inspiring patriotism & love for the Tiranga. In 2012, Khalid ran with the Tiranga from Mumbai to Delhi, where he was greeted by famous dignitaries & celebrities along the way, including the President of India.

Objective

• Mobilize key partnership to widen reach
• Drive visibility on-ground & online

Strategy

Conceptualized & developed ‘Tiranga Relay 2015’ from Gateway of India, Mumbai to India Gate, New Delhi flagged off on Republic Day, January 26th 2015.

Execution

• Created a compelling presentation & engaged with key prospective partners.
• Developed creative platform ‘Mera Tiranga, Meri Pehchan’ to drive the message of ‘Tiranga in Every Home’
• Strategy, Content & Design for social media campaign

Impact

• Mobilized partnership with ZEE Network worth Rs. 20 lacs.
• Reached 50 lakh people in 28 days only through social media channels
• Generated media exposure worth Rs 6 crores
• Received celebrity endorsement from Padma Shri and legendary athlete , Milkha Singh
• Made three films covering the scope & scale of the relay

Client Name

I Love My Tiranga

Medium

On-ground Events, Online Communication, Film, TV

Tags

Tiranga, Milkha Singh, Tricolour, India, Flag,

URL

http://ilovemytiranga.com/

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