Footsteps 4 Good

Partner Profile

Footsteps 4 Good creates a bridge between running and charity- creating a unique event that takes running for a social cause to another level. Inspired by M. K. Gandhi’s Dandi March, Footsteps 4 Good believes that when you run or walk on behalf of the many NGOs associated with Footsteps4Good, you change many more lives for the better.

Objective

To involve people and have them run for a movement, and not just a marathon.

Strategy

  • Inspire people to do more- to contribute through their actions, and not just funds.
    Devised a thorough social media plan along with college outreach programs.
  • Planned radio events covering celeb bytes, radio spots and RJ mentions.

Execution

  • Tie-up with Big FM covering audio jingles, RJ mentions and radio bytes.             
  • Ensured presence in top 20 colleges.
  • Communication with top corporates through E-mailers and co-ordination.
  • Devised NGO kits and wearables.  
  • Photo Meet at Trident.

Impact

  • 2. 05 Million people reached through Social media, direct mailers, FM radio and on-ground events.
  • 11 lakh rupees raised along with more than a 1000 registrations.

Client Name

Footsteps 4 Good

Medium

Events, Online Communication, Films

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