D.Light Design is a San Francisco based start-up that aims to bring electricity to the masses with its affordable solar-powered products.
Provide a communication strategy to improve awareness levels about D.Light solar lanterns as a safe, affordable and durable lighting solution for rural markets in India
Social Access Design
Devise a communication marketing campaign, creative, and media plan including both paid and unpaid media such as PR and barter, and suggest possible innovations for below the line execution.
. Conducted a thorough assessment of the existing competitors in the solar lantern space, and the present communication strategy deployed by the company
. Provided strategic advice on the campaign design and media, and implemented an ongoing comprehensive, sharp communication campaign to target the rural markets, beginning the first phase with the key markets Uttar Pradesh, and Bihar from May 2014 onwards.
. Developed the annual media strategy for 2014-2015
. Designed thematic collaterals for the point of purchase in multiple languages (posters, banners, cutouts, Van Wraps, Danglers, leaflet)
. Produced audio creative as part of the creative execution of the campaign. A radio jingle, in a conversational format for radio and an audio jingle, in a popular up beat format for van activation.
Collaterals, Radio Jingles, Media Campaign
Solar light, Panel, Energy, Electricity, Solar-power