Born into an entrepreneurial Sindhi family, Advertising was an unlikely yet, in hindsight, a completely natural choice for Nisha. In her former role as an Account Planner, with eminent agencies such as JWT and Ogilvy and more recently as an Independent Brand Strategist, Nisha has been involved in insight mining, concept writing, brief development and overall brand strategy for some of the major brands of Kellogg, Unilever, Reliance, Triumph International, Godrej-Hershey among others.
Her under-graduate and post-graduate education in management enables her to deploy a holistic business lens while solving marketing problems. Nisha is a thorough Mumbaikar and will talk about her love-hate relationship with the city, to anyone who’d listen. She lives for good food, is always up for a debate and cherishes the company of close friends.